What Are Cookies?
Cookies are small files stored on your device (computer, tablet, or mobile phone) when you visit our website. They contain information about your browsing activity and preferences, and are automatically sent to our servers each time you access MedEase.
Cookies are essential for websites to function properly. They allow us to:
- Remember your login information and session details
- Understand how you use our platform
- Personalize your experience and preferences
- Improve website performance and security
- Display relevant content and advertisements
Note: Cookies do not directly contain personal information like your name or email address. They contain a unique identifier that links to your profile only if you're logged in.
Types of Cookies We Use
MedEase uses different categories of cookies for specific purposes. Below is a detailed breakdown of each type:
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session Cookies | Until browser closes | Maintain your login session and manage temporary data while browsing |
| Persistent Cookies | Months to years | Remember your preferences and login information across visits |
| Analytics Cookies | Up to 2 years | Track site usage patterns and improve user experience |
| Authentication Cookies | 30 days to 1 year | Verify your identity and secure your account |
| Preference Cookies | Months to years | Store your settings (language, theme, notification preferences) |
| Marketing Cookies | Months to years | Track your interests and show relevant advertisements |
Purpose of Cookies
Cookies on MedEase serve specific functions to enhance your healthcare experience. Here's how we categorize their use:
1. Authentication & Security
We use authentication cookies to:
- Keep you logged in during your session
- Protect your account from unauthorized access
- Implement multi-factor authentication
- Track security events and suspicious activities
2. Analytics
Analytics cookies help us understand how patients use MedEase:
- Which pages are most visited
- How long users spend on specific features
- Bounce rates and user flow patterns
- Device and browser information
- Geographic location (city/country level)
This data is completely anonymized and helps us improve the platform's usability and performance.
3. User Preferences
Preference cookies remember your choices:
- Language and regional settings
- Display theme (light/dark mode)
- Notification preferences
- Saved filters and search history
- Appointment reminders
4. Marketing & Personalization
Marketing cookies allow us to:
- Deliver personalized content and recommendations
- Show relevant medical services based on your interests
- Create targeted advertising campaigns
- Measure marketing campaign effectiveness
- Prevent showing the same ads repeatedly
5. Functionality & Performance
Functional cookies ensure MedEase works properly:
- Load balancing and server optimization
- Cache management for faster loading
- Feature functionality and interactions
- Form data persistence
- Error tracking and debugging
Managing Cookies
You have full control over cookies on your device. Here's how to manage them:
Browser Cookie Controls
Most web browsers allow you to control cookies through settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy, search, and services → Clear browsing data
Cookie Options
- Accept all cookies: Allows all functionality and personalization
- Accept necessary cookies only: Functions that MedEase requires to operate properly
- Reject all cookies: Opt out of non-essential cookies (may limit functionality)
- Customize settings: Choose specific cookie categories to accept or reject
- Stay logged in to your account
- Access appointment booking features
- Receive personalized recommendations
- Use saved preferences
Cookie Consent Preferences
When you first visit MedEase, we display a cookie consent banner. You can:
- Accept all cookies by clicking "Accept All"
- Customize your preferences by clicking "Customize Settings"
- Reject non-essential cookies by clicking "Reject All"
- Modify your preferences anytime in your account settings
Do Not Track (DNT)
Some browsers include a "Do Not Track" feature. While MedEase respects this signal, we still use essential cookies required for platform functionality and user security.
Third-Party Cookies
MedEase may use third-party services that set their own cookies. These partners help us provide analytics, payments, and marketing services:
Google Analytics: Tracks website traffic and user behavior. Google has its own privacy policy at www.google.com/policies/privacy/.
Mixpanel: Analyzes user interactions and engagement patterns on our platform.
Hotjar: Records user sessions (with consent) to understand how visitors interact with MedEase.
Stripe: Processes credit card payments securely. Stripe's cookies help prevent fraud and manage transactions.
PayPal: Alternative payment method. PayPal uses cookies to track payment history and user verification.
These payment processors comply with PCI DSS standards and keep your financial information secure.
Facebook Pixel: Tracks user actions after being redirected from Facebook ads. Helps measure campaign performance.
Google Ads: Tracks conversions from Google Search and Display Network advertisements.
LinkedIn: Enables retargeting of professionals interested in healthcare services.
Sendgrid: Manages appointment reminders and health updates via email. Tracks email open and click rates.
Twilio: Sends SMS appointment confirmations and reminders to your phone.
Cloudflare: Provides DDoS protection and content delivery. Uses cookies for security verification.
Auth0: Manages user authentication and access control securely.
Cookie Retention & Deletion
How Long Cookies Last
- Session Cookies: Deleted automatically when you close your browser
- Persistent Cookies: Remain on your device for the period specified (typically 30 days to 2 years)
- Authentication Cookies: Remain active while you stay logged in; deleted upon logout
Deleting Cookies
You can usually delete cookies through your browser settings:
- Go to your browser's privacy or history settings
- Select "Clear browsing data" or "Clear cookies"
- Choose the time range (Last hour, Last day, All time)
- Confirm deletion
Deleting cookies will log you out of MedEase and remove saved preferences. You'll need to log in again on your next visit.
Policy Updates & Contact
Last Updated
March 2026 — This Cookie Policy is regularly reviewed and updated to reflect changes in our technology and legal requirements.
Changes to This Policy
We may update this Cookie Policy periodically. We encourage you to check this page occasionally for updates. If we make significant changes, we'll notify you via email or a prominent notice on our platform.
Questions or Concerns?
If you have questions about our cookie practices or need assistance managing your preferences, please contact us:
- Email: privacy@medease.in
- Phone: +91 80 1234 5678
- Address: 12th Floor, Prestige Tower, Bangalore, Karnataka 560001
- Data Protection Officer: dpo@medease.in